Patagonia Provisions at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Patagonia Provisions is a grocery brand focused on providing delicious and responsibly sourced food products.
It’s already on the shelf here, with 8 SKUs across 3 categories. The growth is depth and breadth: 3 categories to widen and 15 new doors to enter.
Lead with Smoked Mussels in Other Canned Seafood.
Sprouts Farmers Market stocks other canned seafood thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
Sprouts Farmers Market carries cereal in real depth, 124 SKUs against a fleet median of 56, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other canned seafood: Sprouts Farmers Market stocks only 5 there, so Patagonia Provisions Smoked Mussels stands out rather than blending in. Lead with the other canned seafood, and position the cereal as a finishing or gift item.
Sprouts Farmers Market merchandises 19 of the 22 categories the brand sells.
keto, non-gmo, organic against the store's assortment lean.
an established national brand with proven demand.
enters a thin other canned seafood shelf as a point of difference.
The full runway
Every category Patagonia Provisions plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 7 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
What to bring to expand
Patagonia Provisions’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
