Sierra Nevada Cheese Co. at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Sierra Nevada Cheese Co.: Sierra Nevada Cheese Company is an artisan dairy producer based in Willows, California, known for its handcrafted goat and cow dairy products.
It’s already on the shelf here, with 6 SKUs across 6 categories. The growth is depth and breadth: 4 categories to widen and 10 new doors to enter, replicated across all 2 stores.
Lead with Sierra Nevada Cheese Company Organic Farmhouse Cream Cheese in Cream Cheese.
Pacific Market stocks cream cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Pacific Market carries traditional yogurt in real depth, 103 SKUs against a fleet median of 48, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is cream cheese: Pacific Market stocks only 11 there, so Sierra Nevada Cheese Company Organic Farmhouse Cream Cheese stands out rather than blending in. Lead with the cream cheese, and position the traditional yogurt as a finishing or gift item.
Pacific Market merchandises 17 of the 23 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin cream cheese shelf as a point of difference.
The full runway · across 2 stores
Every category Sierra Nevada Cheese Co. plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 7 SKUs. Room to widen the line.
On shelf here, but only 1 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in cream cheese. Each dot is a product on the shelf, by its cost per oz (hover for which). Sierra Nevada Cheese Co. (orange) sits in line with the shelf.
What to bring to expand
Sierra Nevada Cheese Co.’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
