Siete at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Siete Foods is a Mexican-American brand that specializes in grain-free and dairy-free products inspired by traditional Mexican cuisine.
It’s already on the shelf here, with 6 SKUs across 5 categories. The growth is depth and breadth: 4 categories to widen and 4 new doors to enter, replicated across all 13 stores.
Lead with Spicy Taco Seasoning in Latin And Hispanic Seasoning Mixes.
Safeway stocks latin and hispanic seasoning mixes thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is latin and hispanic seasoning mixes: Safeway stocks only 2 there, so Siete Spicy Taco Seasoning stands out rather than blending in.
Safeway merchandises 13 of the 23 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 85/100.
enters a thin latin and hispanic seasoning mixes shelf as a point of difference.
The full runway · across 13 stores
Every category Siete plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 12 SKUs. Room to widen the line.
On shelf here, but only 1 of 8 SKUs. Room to widen the line.
What to bring to expand
Siete’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
