Sunridge Farms at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
SunRidge Farms is a family-owned manufacturer and distributor of certified organic and natural foods, established in 1982 and based in Royal Oaks, California.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 18 new doors to enter.
Lead with Extra Fancy Pine Nuts in Pine Nuts.
Falletti Foods stocks pine nuts thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is pine nuts: Falletti Foods stocks only 1 there, so SUNRIDGE FARMS Extra Fancy Pine Nuts stands out rather than blending in.
Falletti Foods merchandises 36 of the 47 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin pine nuts shelf as a point of difference.
The full runway
Every category Sunridge Farms plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Sunridge Farms’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
