Tillamook at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Tillamook is a farmer-owned cooperative known for its high-quality dairy products, including award-winning cheeses and ice creams.
It’s already on the shelf here, with 37 SKUs across 9 categories. The growth is depth and breadth: 7 categories to widen and 8 new doors to enter.
Lead with Farmstyle Swiss Cheese Slices in Swiss Cheese.
United Markets stocks swiss cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries ice cream in real depth, 309 SKUs against a fleet median of 130, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is swiss cheese: United Markets stocks only 6 there, so Tillamook Farmstyle Swiss Cheese Slices stands out rather than blending in. Lead with the swiss cheese, and position the ice cream as a finishing or gift item.
United Markets merchandises 18 of the 19 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 55/100.
enters a thin swiss cheese shelf as a point of difference.
The full runway
Every category Tillamook plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 31 SKUs. Room to widen the line.
On shelf here, but only 8 of 10 SKUs. Room to widen the line.
What to bring to expand
Tillamook’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 37
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
