Woodstock at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Woodstock is a natural and organic food brand that has been providing a variety of products for over 35 years.
It’s already on the shelf here, with 27 SKUs across 18 categories. The growth is depth and breadth: 11 categories to widen and 22 new doors to enter.
Driver's Market merchandises 55 of the 70 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Woodstock plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Woodstock’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 27
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
