Woodstock at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Woodstock is a natural and organic food brand that has been providing a variety of products for over 35 years.
It’s already on the shelf here, with 24 SKUs across 18 categories. The growth is depth and breadth: 10 categories to widen and 32 new doors to enter.
Lead with Organic Diced Mangoes in Frozen Mango.
Fairfax Market stocks frozen mango thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is frozen mango: Fairfax Market stocks only 3 there, so WOODSTOCK Organic Diced Mangoes stands out rather than blending in.
Fairfax Market merchandises 57 of the 70 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
enters a thin frozen mango shelf as a point of difference.
The full runway
Every category Woodstock plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
On shelf here, but only 2 of 6 SKUs. Room to widen the line.
What to bring to expand
Woodstock’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
