Bionaturae vs Cadia · Bay Area shelf head-to-head
Bionaturae and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bionaturae is in more Bay Area grocersCadia fields the deeper lineupBionaturae sits further up the premium end
Bionaturae
Cadia
61
brand power
57
40
products
194
9
categories
54
18
grocers
10
44.6¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bionaturae▭ Cadia
Distribution · 30% of score75·42
B
carried in 18 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Pasta21 vs 11 SKUs
B
2% of shelf
only Bionaturae
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bionaturae · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bionaturae · Cadia
