Cucina & Amore vs De Cecco · Bay Area shelf head-to-head
Cucina & Amore and De Cecco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco is in more Bay Area grocersDe Cecco fields the deeper lineup
Cucina & Amore
De Cecco
56
brand power
57
42
products
66
16
categories
5
23
subcategories
24
11
grocers
15
48.3¢
price per oz
35.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cucina & Amore▭ De Cecco
Distribution · 30% of score46·63
carried in 11 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cucina & Amore
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cucina & Amore · 2
only De Cecco · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cucina & Amore · De Cecco
