Field Day vs Good & Gather · Bay Area shelf head-to-head
Field Day and Good & Gather, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day carries more Brand PowerField Day is in more Bay Area grocersGood & Gather fields the deeper lineup
Field Day
Good & Gather
58
brand power
52
120
products
493
42
categories
71
12
grocers
2
$6.10
avg price
$4.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Good & Gather
Distribution · 30% of score50·8
G
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good & Gather
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Good & Gather
