Oaktown Spice Shop vs Spicely Organics · Bay Area shelf head-to-head
Oaktown Spice Shop and Spicely Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spicely Organics carries more Brand PowerSpicely Organics is in more Bay Area grocersSpicely Organics fields the deeper lineup
Oaktown Spice Shop
Spicely Organics
45
brand power
63
39
products
163
6
categories
9
22
subcategories
50
2
grocers
13
$7.31
price per oz
$43.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oaktown Spice Shop▭ Spicely Organics
Distribution · 30% of score8·54
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oaktown Spice Shop
only Spicely Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oaktown Spice Shop · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oaktown Spice Shop · Spicely Organics
