Woodstock vs Cadia · Bay Area shelf head-to-head
Woodstock and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Woodstock carries more Brand PowerWoodstock is in more Bay Area grocersCadia fields the deeper lineupWoodstock sits further up the premium end
Woodstock
Cadia
64
brand power
57
138
products
194
25
categories
54
16
grocers
10
59.7¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Woodstock▭ Cadia
Distribution · 30% of score67·42
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments17 vs 13 SKUs
only Woodstock
only Cadia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Woodstock · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Woodstock · Cadia
