Bionaturae at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Bionaturae is a family-owned brand that specializes in organic Italian foods, founded in 1995 and based in North Stonington, Connecticut.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 13 new doors to enter, replicated across all 2 stores.
Lead with Egg Pasta, Organic, Pappardelle in Egg Noodles.
Pacific Market stocks egg noodles thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Pacific Market carries fruit juice & blends in real depth, 104 SKUs against a fleet median of 39, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is egg noodles: Pacific Market stocks only 11 there, so Bionaturae Egg Pasta, Organic, Pappardelle stands out rather than blending in. Lead with the egg noodles, and position the fruit juice & blends as a finishing or gift item.
Pacific Market merchandises 16 of the 19 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin egg noodles shelf as a point of difference.
The full runway · across 2 stores
Every category Bionaturae plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 4 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
How it prices
Where it would price in egg noodles. Each dot is a product on the shelf, by its cost per oz (hover for which). Bionaturae (orange) sits well above the shelf.
What to bring to expand
Bionaturae’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
