Reading the shelf…

Shelf playbook

Boar's Head at Sprouts Farmers Market

Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.

Boar's Head is a premium American brand known for its delicatessen meats, cheeses, and condiments, founded in 1905 in Brooklyn, New York.

It’s already on the shelf here, with 37 SKUs across 21 categories. The growth is depth and breadth: 13 categories to widen and 22 new doors to enter.

◆ The wedge · where to start

Lead with Superiore Uncured Chorizo Spanish Style Sausage in Chorizo.

Sprouts Farmers Market stocks chorizo thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.

Sprouts Farmers Market carries vinaigrette dressing in real depth, 40 SKUs against a fleet median of 11, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is chorizo: Sprouts Farmers Market stocks only 1 there, so Boar's Head Superiore Uncured Chorizo Spanish Style Sausage stands out rather than blending in. Lead with the chorizo, and position the vinaigrette dressing as a finishing or gift item.

fit strength / 100

Category fit · 35%93

Sprouts Farmers Market merchandises 54 of the 58 categories the brand sells.

Values match · 25%100

grass-fed, non-gmo, organic against the store's assortment lean.

Brand pull · 25%55

brand excitement 55/100.

White space · 15%100

enters a thin chorizo shelf as a point of difference.

The full runway

Every category Boar's Head plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

SalamiDeepen

On shelf here, but only 4 of 15 SKUs. Room to widen the line.

Sprouts Farmers Market depth 15 SKUs (fleet median 15.5)Boar's Head here 4/15

up against: paolo rovagnati 3, applegate 2, columbus 2, sprouts 2, fratelli beretta 1

HummusDeepen

On shelf here, but only 4 of 9 SKUs. Room to widen the line.

Sprouts Farmers Market depth SKUs

What to bring to expand

Boar's Head’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

Boar's Head Applewood Smoked Turkey Breast

$8.89$1.11/ozat 3 grocers

Boar's Head Canadian Style Uncured Bacon

$7.79$1.30/ozat 3 grocers

Boar's Head Delicatessen Style Mustard

$4.29at 3 grocers

Already on the shelf · showing 24 of 37

Boar's Head Meat & Cheese Trio-Includes Rotating Meats & Cheeses

$13.99

Boar's Head Parmigiano Reggiano Cheese

$12.99

Boar's Head Naturally Smoked Sliced Bacon

$11.99$0.75/oz

Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →

Boar's Head here 4/9

PepperoniDeepen

On shelf here, but only 4 of 5 SKUs. Room to widen the line.

Sprouts Farmers Market depth 7 SKUs (fleet median 2)Boar's Head here 4/5

up against: applegate 2, fiorucci 1

Prepared Sandwiches and WrapsDeepen

On shelf here, but only 2 of 16 SKUs. Room to widen the line.

Sprouts Farmers Market depth 19 SKUs (fleet median 17)Boar's Head here 2/16

up against: sprouts 16, bolani 1

Sliced BaconDeepen

On shelf here, but only 2 of 4 SKUs. Room to widen the line.

Sprouts Farmers Market depth 11 SKUs (fleet median 6)Boar's Head here 2/4

up against: sprouts 4, pederson's 3, applegate 2

GoudaDeepen

On shelf here, but only 2 of 4 SKUs. Room to widen the line.

Sprouts Farmers Market depth 4 SKUs (fleet median 4)Boar's Head here 2/4

up against: artikaas 1, old amsterdam 1

CheddarDeepen

On shelf here, but only 1 of 9 SKUs. Room to widen the line.

Sprouts Farmers Market depth 38 SKUs (fleet median 31)Boar's Head here 1/9

up against: sprouts 13, organic valley® 5, sierra nevada cheese co. 5, raw farm 3, tillamook 3

ProsciuttoDeepen

On shelf here, but only 1 of 4 SKUs. Room to widen the line.

Sprouts Farmers Market depth 4 SKUs (fleet median 3.5)Boar's Head here 1/4

up against: fratelli beretta 1, paolo rovagnati 1, true story 1

ProvoloneDeepen

On shelf here, but only 1 of 3 SKUs. Room to widen the line.

Sprouts Farmers Market depth 4 SKUs (fleet median 2)Boar's Head here 1/3

up against: sprouts 2, organic valley® 1

HavartiDeepen

On shelf here, but only 1 of 3 SKUs. Room to widen the line.

Sprouts Farmers Market depth 2 SKUs (fleet median 2)Boar's Head here 1/3

up against: castello 1

ParmesanDeepen

On shelf here, but only 1 of 2 SKUs. Room to widen the line.

Sprouts Farmers Market depth 14 SKUs (fleet median 8)Boar's Head here 1/2

up against: belgioioso 6, sprouts 3, mauro & gianni 2, ambrosi 1, organic valley® 1

ChorizoDeepen

On shelf here, but only 1 of 2 SKUs. Room to widen the line.

Sprouts Farmers Market depth 1 SKUs (fleet median 2.5)Boar's Head here 1/2

Pepperjack CheeseDeepen

On shelf here, but only 1 of 2 SKUs. Room to widen the line.

Sprouts Farmers Market depth 7 SKUs (fleet median 5)Boar's Head here 1/2

up against: sprouts 3, laclare family creamery 1, rumiano cheese company 1, sierra nevada cheese co. 1

Deli TurkeyExtend