Bob's Red Mill at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Bob's Red Mill is a renowned American brand known for its whole-grain foods, founded in 1978 by Bob and Charlee Moore.
It’s already on the shelf here, with 139 SKUs across 60 categories. The growth is depth and breadth: 25 categories to widen and 5 new doors to enter, replicated across all 2 stores.
Berkeley Bowl merchandises 67 of the 71 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Bob's Red Mill plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 16 SKUs. Room to widen the line.
On shelf here, but only 12 of 17 SKUs. Room to widen the line.
What to bring to expand
Bob's Red Mill’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 139
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
