Clover Sonoma at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Clover Sonoma is a family-owned dairy company based in Petaluma, California, known for its organic and conventional dairy products.
It’s already on the shelf here, with 48 SKUs across 13 categories. The growth is depth and breadth: 12 categories to widen and 2 new doors to enter.
Falletti Foods merchandises 22 of the 23 categories the brand sells.
free-range, grass-fed, non-gmo against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Clover Sonoma plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 14 of 29 SKUs. Room to widen the line.
On shelf here, but only 13 of 17 SKUs. Room to widen the line.
What to bring to expand
Clover Sonoma’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 48
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
