Clover Sonoma at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Clover Sonoma is a family-owned dairy company based in Petaluma, California, known for its organic and conventional dairy products.
It’s already on the shelf here, with 49 SKUs across 16 categories. The growth is depth and breadth: 15 categories to widen and 5 new doors to enter, replicated across all 2 stores.
Lead with Organic Unsalted Sweet Cream Butter in Unsalted Butter.
Pacific Market stocks unsalted butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
The more differentiated opening is unsalted butter: Pacific Market stocks only 2 there, so Clover Sonoma Organic Unsalted Sweet Cream Butter stands out rather than blending in.
Pacific Market merchandises 23 of the 23 categories the brand sells.
free-range, grass-fed, non-gmo against the store's assortment lean.
brand excitement 50/100.
enters a thin unsalted butter shelf as a point of difference.
The full runway · across 2 stores
Every category Clover Sonoma plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 16 of 17 SKUs. Room to widen the line.
On shelf here, but only 6 of 29 SKUs. Room to widen the line.
What to bring to expand
Clover Sonoma’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 49
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
