Monte Pollino at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Monte Pollino is a brand that specializes in Italian and Mediterranean-inspired grocery products, including sauces, cookies, and other specialty goods.
It’s already on the shelf here, with 23 SKUs across 13 categories. The growth is depth and breadth: 6 categories to widen and 11 new doors to enter.
Lead with Classic Breadsticks in Breadsticks.
United Markets stocks breadsticks thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries packaged cookies in real depth, 189 SKUs against a fleet median of 67, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is breadsticks: United Markets stocks only 5 there, so Monte Pollino Classic Breadsticks stands out rather than blending in. Lead with the breadsticks, and position the packaged cookies as a finishing or gift item.
United Markets merchandises 24 of the 24 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin breadsticks shelf as a point of difference.
The full runway
Every category Monte Pollino plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
On shelf here, but only 3 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in breadsticks. Each dot is a product on the shelf, by its cost per oz (hover for which). Monte Pollino (orange) sits below the shelf.
What to bring to expand
Monte Pollino’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
