Sierra Nevada Cheese Co. at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Sierra Nevada Cheese Co.: Sierra Nevada Cheese Company is an artisan dairy producer based in Willows, California, known for its handcrafted goat and cow dairy products.
It’s already on the shelf here, with 6 SKUs across 6 categories. The growth is depth and breadth: 5 categories to widen and 10 new doors to enter.
Lead with Sierra Nevada Mustard, Pale Ale & Honey Spice in Other Mustard.
Fairfax Market stocks other mustard thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Fairfax Market carries sparkling water in real depth, 109 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is other mustard: Fairfax Market stocks only 3 there, so Sierra Nevada Mustard, Pale Ale & Honey Spice stands out rather than blending in. Lead with the other mustard, and position the sparkling water as a finishing or gift item.
Fairfax Market merchandises 18 of the 23 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin other mustard shelf as a point of difference.
The full runway
Every category Sierra Nevada Cheese Co. plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 6 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Sierra Nevada Cheese Co.’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
