Sierra Nevada Cheese Co. at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Sierra Nevada Cheese Co.: Sierra Nevada Cheese Company is an artisan dairy producer based in Willows, California, known for its handcrafted goat and cow dairy products.
It’s already on the shelf here, with 13 SKUs across 8 categories. The growth is depth and breadth: 2 categories to widen and 9 new doors to enter.
Lead with Sierra Nevada Cheese Company Organic Cream Cheese Traditional Chub in Cream Cheese.
Mill Valley Market stocks cream cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Mill Valley Market carries sparkling water in real depth, 142 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Mill Valley Market merchandises 18 of the 23 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
the categories it plays in are already deep here.
The full runway
Every category Sierra Nevada Cheese Co. plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in cream cheese. Each dot is a product on the shelf, by its cost per oz (hover for which). Sierra Nevada Cheese Co. (orange) sits in line with the shelf.
What to bring to expand
Sierra Nevada Cheese Co.’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
