Sierra Nevada Cheese Co. at United Markets
United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.
Sierra Nevada Cheese Co.: Sierra Nevada Cheese Company is an artisan dairy producer based in Willows, California, known for its handcrafted goat and cow dairy products.
It’s already on the shelf here, with 19 SKUs across 9 categories. The growth is depth and breadth: 7 categories to widen and 9 new doors to enter.
Lead with Sierra Nevada Creamy Jack Cheese, Organic, Traditional in Monterey Jack.
United Markets stocks monterey jack thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
United Markets carries sparkling water in real depth, 166 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is monterey jack: United Markets stocks only 9 there, so Sierra Nevada Creamy Jack Cheese, Organic, Traditional stands out rather than blending in. Lead with the monterey jack, and position the sparkling water as a finishing or gift item.
United Markets merchandises 19 of the 23 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin monterey jack shelf as a point of difference.
The full runway
Every category Sierra Nevada Cheese Co. plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 6 SKUs. Room to widen the line.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in monterey jack. Each dot is a product on the shelf, by its cost per oz (hover for which). Sierra Nevada Cheese Co. (orange) sits well above the shelf.
What to bring to expand
Sierra Nevada Cheese Co.’s SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →
