Sunridge Farms at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
SunRidge Farms is a family-owned manufacturer and distributor of certified organic and natural foods, established in 1982 and based in Royal Oaks, California.
It’s already on the shelf here, with 44 SKUs across 23 categories. The growth is depth and breadth: 21 categories to widen and 14 new doors to enter.
Lead with Premium Dried Pitted Cherries in Other Dried Fruit.
Fairfax Market stocks other dried fruit thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is other dried fruit: Fairfax Market stocks only 1 there, so SunRidge Farms Premium Dried Pitted Cherries stands out rather than blending in.
Fairfax Market merchandises 44 of the 47 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin other dried fruit shelf as a point of difference.
The full runway
Every category Sunridge Farms plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 26 SKUs. Room to widen the line.
On shelf here, but only 4 of 17 SKUs. Room to widen the line.
What to bring to expand
Sunridge Farms’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 44
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
