Sunridge Farms at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
SunRidge Farms is a family-owned manufacturer and distributor of certified organic and natural foods, established in 1982 and based in Royal Oaks, California.
It’s already on the shelf here, with 11 SKUs across 4 categories. The growth is depth and breadth: 4 categories to widen and 9 new doors to enter, replicated across all 2 stores.
Lead with Sugar Free Maple Mustard Cashews in Cashews.
Pacific Market stocks cashews thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cashews: Pacific Market stocks only 1 there, so SunRidge Farms Sugar Free Maple Mustard Cashews stands out rather than blending in.
Pacific Market merchandises 22 of the 47 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin cashews shelf as a point of difference.
The full runway · across 2 stores
Every category Sunridge Farms plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 17 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Sunridge Farms’ SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
