Badia Spices vs Mccormick · Bay Area shelf head-to-head
Badia Spices and Mccormick, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mccormick carries more Brand PowerMccormick is in more Bay Area grocersMccormick fields the deeper lineupMccormick sits further up the premium end
Badia Spices
Mccormick
43
brand power
66
36
products
209
4
categories
16
18
subcategories
60
9
grocers
13
$1.15
price per oz
$3.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Badia Spices▭ Mccormick
Distribution · 30% of score38·54
B
carried in 9 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Badia Spices
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Badia Spices · 1
only Mccormick · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Badia Spices · Mccormick
