Lining them up…
Berkeley Bowl and Best Yet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
exclusive to Berkeley Bowl·carried in 3 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Berkeley Bowl · Best Yet
335 products in the catalog·272 products in the catalog
spans 53 categories·spans 55 categories · 65 subcategories
~4% average share on the shelves it competes on·~2% average share on the shelves it competes on