Best Yet vs Kraft · Bay Area shelf head-to-head
Best Yet and Kraft, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersBest Yet fields the deeper lineup
Best Yet
Kraft
0
brand power
60
272
products
65
55
categories
9
65
subcategories
23
3
grocers
13
$5.00
avg price
$6.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Best Yet▭ Kraft
Distribution · 30% of score13·54
B
carried in 3 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Best Yet · 0
no exclusive doors — everywhere Best Yet is, Kraft is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Best Yet · Kraft