Clover Sonoma vs Organic Valley® · Bay Area shelf head-to-head
Clover Sonoma and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® is in more Bay Area grocersClover Sonoma fields the deeper lineupOrganic Valley® sits further up the premium end
Clover Sonoma
Organic Valley®
68
brand power
69
114
products
103
12
categories
15
23
subcategories
30
18
grocers
19
48.1¢
price per oz
$1.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Clover Sonoma▭ Organic Valley®
Distribution · 30% of score75·79
carried in 18 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk6 vs 8 SKUs
only Clover Sonoma
only Organic Valley®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Clover Sonoma · Organic Valley®
