De Cecco vs Barilla · Bay Area shelf head-to-head
De Cecco and Barilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco fields the deeper lineupDe Cecco sits further up the premium end
De Cecco
Barilla
57
brand power
55
66
products
51
5
categories
4
24
subcategories
22
15
grocers
15
35.5¢
price per oz
27.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Cecco▭ Barilla
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Cecco
only Barilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De Cecco · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Cecco · Barilla
