De Cecco vs Delallo · Bay Area shelf head-to-head
De Cecco and Delallo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Delallo carries more Brand PowerDelallo fields the deeper lineupDelallo sits further up the premium end
De Cecco
Delallo
57
brand power
63
66
products
79
5
categories
23
24
subcategories
31
15
grocers
15
35.5¢
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Cecco▭ Delallo
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Cecco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De Cecco · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Cecco · Delallo
