Essential Everyday vs Wild Harvest · Bay Area shelf head-to-head
Essential Everyday and Wild Harvest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerWild Harvest is in more Bay Area grocersEssential Everyday fields the deeper lineupWild Harvest sits further up the premium end
Essential Everyday
Wild Harvest
58
brand power
53
214
products
56
44
categories
25
57
subcategories
28
8
grocers
9
38.4¢
price per oz
36.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Everyday▭ Wild Harvest
Distribution · 30% of score33·38
E
W
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100·99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Tomatoes16 vs 4 SKUs
E
only Essential Everyday
only Wild Harvest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Everyday · 1
only Wild Harvest · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Everyday · Wild Harvest
