Field Day vs O Organics · Bay Area shelf head-to-head
Field Day and O Organics, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day is in more Bay Area grocersO Organics fields the deeper lineup
Field Day
O Organics
58
brand power
57
120
products
437
42
categories
77
12
grocers
6
40.6¢
price per oz
$2.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ O Organics
Distribution · 30% of score50·25
O
carried in 12 of 24 Bay Area grocers·exclusive to Andronico's Community Markets
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · O Organics
