Kraft vs Best Yet · Bay Area shelf head-to-head
Kraft and Best Yet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kraft carries more Brand PowerKraft is in more Bay Area grocersBest Yet fields the deeper lineup
Kraft
Best Yet
60
brand power
0
65
products
272
9
categories
55
23
subcategories
65
13
grocers
3
$6.42
avg price
$5.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Kraft▭ Best Yet
Distribution · 30% of score54·13
B
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Kraft · Best Yet