O Organics vs Field Day · Bay Area shelf head-to-head
O Organics and Field Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day is in more Bay Area grocersO Organics fields the deeper lineup
O Organics
Field Day
57
brand power
58
437
products
120
77
categories
42
6
grocers
12
$2.53
price per oz
40.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ O Organics▭ Field Day
Distribution · 30% of score25·50
O
exclusive to Andronico's Community Markets·carried in 12 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only O Organics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only O Organics · 3
only Field Day · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: O Organics · Field Day
