Organic Valley® vs Clover Sonoma · Bay Area shelf head-to-head
Organic Valley® and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® is in more Bay Area grocersClover Sonoma fields the deeper lineupOrganic Valley® sits further up the premium end
Organic Valley®
Clover Sonoma
69
brand power
68
103
products
114
15
categories
12
30
subcategories
23
19
grocers
18
$1.13
price per oz
48.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic Valley®▭ Clover Sonoma
Distribution · 30% of score79·75
carried in 19 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk8 vs 6 SKUs
only Organic Valley®
only Clover Sonoma
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic Valley® · Clover Sonoma
