Rustichella D'abruzzo vs Barilla · Bay Area shelf head-to-head
Rustichella D'abruzzo and Barilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Barilla is in more Bay Area grocersRustichella D'abruzzo fields the deeper lineupRustichella D'abruzzo sits further up the premium end
Rustichella D'abruzzo
Barilla
55
brand power
55
68
products
51
7
categories
4
22
subcategories
22
12
grocers
15
73.0¢
price per oz
27.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rustichella D'abruzzo▭ Barilla
Distribution · 30% of score50·63
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rustichella D'abruzzo
only Barilla
no top category Rustichella D'abruzzo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rustichella D'abruzzo · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rustichella D'abruzzo · Barilla
