Simply Organic vs The Spice Hunter · Bay Area shelf head-to-head
Simply Organic and The Spice Hunter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineup
Simply Organic
The Spice Hunter
68
brand power
39
109
products
29
10
categories
4
43
subcategories
23
18
grocers
2
$7.56
avg price
$7.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Simply Organic▭ The Spice Hunter
Distribution · 30% of score75·8
T
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Spices & Seasonings9 vs 4 SKUs
5% of shelf
only Simply Organic
only The Spice Hunter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Simply Organic · The Spice Hunter
