Wild Harvest vs Essential Everyday · Bay Area shelf head-to-head
Wild Harvest and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerWild Harvest is in more Bay Area grocersEssential Everyday fields the deeper lineupWild Harvest sits further up the premium end
Wild Harvest
Essential Everyday
53
brand power
58
56
products
214
25
categories
44
28
subcategories
57
9
grocers
8
36.1¢
price per oz
38.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Wild Harvest▭ Essential Everyday
Distribution · 30% of score38·33
W
E
carried in 9 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score99·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Tomatoes4 vs 16 SKUs
W
only Wild Harvest
only Essential Everyday
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Wild Harvest · 2
only Essential Everyday · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Wild Harvest · Essential Everyday
