Barilla at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Barilla is a renowned Italian brand specializing in a wide range of pasta and sauces.
It’s already on the shelf here, with 15 SKUs across 11 categories. The growth is depth and breadth: 7 categories to widen and 8 new doors to enter, replicated across all 2 stores.
Lead with Wavy Lasagne - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified in Lasagna Pasta.
Pacific Market stocks lasagna pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 4 other Bay Area grocers.
The more differentiated opening is lasagna pasta: Pacific Market stocks only 5 there, so Barilla Wavy Lasagne - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified stands out rather than blending in.
Pacific Market merchandises 20 of the 22 categories the brand sells.
non-gmo, vegetarian against the store's assortment lean.
brand excitement 30/100.
enters a thin lasagna pasta shelf as a point of difference.
The full runway · across 2 stores
Every category Barilla plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 8 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
What to bring to expand
Barilla’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
