Bionaturae at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Bionaturae is a family-owned brand that specializes in organic Italian foods, founded in 1995 and based in North Stonington, Connecticut.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 16 new doors to enter.
Falletti Foods merchandises 18 of the 19 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 50/100.
maps onto categories the store already runs.
The full runway
Every category Bionaturae plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in tomato based sauces. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Bionaturae’s SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
