Bionaturae at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Bionaturae is a family-owned brand that specializes in organic Italian foods, founded in 1995 and based in North Stonington, Connecticut.
It’s already on the shelf here, with 9 SKUs across 6 categories. The growth is depth and breadth: 4 categories to widen and 10 new doors to enter.
Lead with Organic Rigatoni Gluten Free Rice & Lentil Pasta in Rigatoni Pasta.
Sprouts Farmers Market stocks rigatoni pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is rigatoni pasta: Sprouts Farmers Market stocks only 6 there, so Bionaturae Organic Rigatoni Gluten Free Rice & Lentil Pasta stands out rather than blending in.
Sprouts Farmers Market merchandises 18 of the 19 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 50/100.
enters a thin rigatoni pasta shelf as a point of difference.
The full runway
Every category Bionaturae plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
On shelf here, but only 2 of 4 SKUs. Room to widen the line.
How it prices
Where it would price in rigatoni pasta. Each dot is a product on the shelf, by its cost per oz (hover for which). Bionaturae (orange) sits in line with the shelf.
What to bring to expand
Bionaturae’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
