Bob's Red Mill at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Bob's Red Mill is a renowned American brand known for its whole-grain foods, founded in 1978 by Bob and Charlee Moore.
It’s already on the shelf here, with 50 SKUs across 33 categories. The growth is depth and breadth: 17 categories to widen and 11 new doors to enter.
Driver's Market merchandises 58 of the 71 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 55/100.
maps onto categories the store already runs.
The full runway
Every category Bob's Red Mill plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 16 SKUs. Room to widen the line.
On shelf here, but only 5 of 17 SKUs. Room to widen the line.
What to bring to expand
Bob's Red Mill’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 50
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →
