Reading the shelf…

Shelf playbook

Bulk Foods at United Markets

United Markets is a specialty independent running 1 Bay Area store, large-format at about 26,260 sq ft each.

Bulk Foods is a brand specializing in candy and chocolate snacks, offering a variety of chocolate-covered treats.

Bulk Foods isn’t on United Markets’ shelf yet. The opening: 20 categories where the shelf is already deep and the brand runs strong elsewhere.

opportunity / 100

Category fit · 35%95

United Markets merchandises 21 of the 22 categories the brand sells.

Values match · 25%35

non-gmo, organic against the store's assortment lean.

Brand pull · 25%20

brand excitement 20/100.

White space · 15%60

maps onto categories the store already runs.

The full runway

Every category Bulk Foods plays in across the Bay Area grocers we track, and where it stands at United Markets. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.

Chocolate CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 300 SKUs (fleet median 159)Bulk Foods here 0/9

up against: chocolove 30, ghirardelli 22, lindt lindor 22, ritter sport 16, hershey's 13

Chocolate Covered NutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

What to bring to land

Bulk Foods’ SKUs United Markets doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.

BULK FOODS Dark Chocolate Covered Cherries

$11.99$1.09/fl ozat 2 grocers

BULK FOODS Beet Sea Salt Chips

$7.99at 1 grocer

BULK FOODS Carrot Sea Salt Chips

$7.49at 1 grocer

Presence and depth are measured from United Markets’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. United Markets profile →

United Markets depth 17 SKUs (fleet median 7)

Vegetable ChipsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 20 SKUs (fleet median 13)Bulk Foods here 0/4

up against: the daily crave 6, terra 4, dare breton 3, eat smart 2, harvest snaps 2

Chocolate Covered Dried FruitEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 6 SKUs (fleet median 3)Bulk Foods here 0/3

up against: mavuno harvest 2, barnana 1, sunridge farms 1, tru fru 1

Dried LentilsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 19 SKUs (fleet median 4)Bulk Foods here 0/2

up against: zürsun idaho heirloom beans 4, rancho gordo 3, arrowhead mills 2, bob's red mill 2, sunridge farms 2

PretzelsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 42 SKUs (fleet median 16)Bulk Foods here 0/2

up against: snyder's of hanover 18, quinn snacks 5, sunridge farms 5, dot's 3, snack factory 3

Dried MangoEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 8 SKUs (fleet median 5)Bulk Foods here 0/2

up against: sunridge farms 2, amphora 1, Earthside Farms 1, gus's 1, made in nature 1

PeanutsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 21 SKUs (fleet median 9)Bulk Foods here 0/2

up against: planters 8, hampton farms 5, feridies 3, beer nuts brand snacks 1, Earthside Farms 1

Trail MixEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 28 SKUs (fleet median 7)Bulk Foods here 0/2

up against: sunridge farms 10, power up 3, second nature 2, beer nuts 1, eden foods 1

Fruit ChipsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 7 SKUs (fleet median 6)Bulk Foods here 0/1

up against: sunridge farms 4, chiquita 2

Chocolate Covered PretzelsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 4 SKUs (fleet median 3.5)Bulk Foods here 0/1

up against: chocolove 1, unreal 1

Other CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 4 SKUs (fleet median 4)Bulk Foods here 0/1

up against: see's candies 2, necco wafers 1

Other SnacksEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 24 SKUs (fleet median 12.5)Bulk Foods here 0/1

up against: biena 3, seapoint farms 3, ashapops 2, corn nuts 2, aladdin bakers 1

PopcornEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 58 SKUs (fleet median 26)Bulk Foods here 0/1

up against: lesserevil 8, skinnypop 6, act ii 5, orville redenbacher 4, pop secret 4

QuinoaEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 12 SKUs (fleet median 4)Bulk Foods here 0/1

up against: bob's red mill 2, cadia 2, near east 2, simpli 2, sunridge farms 2

Sunflower SeedsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 9 SKUs (fleet median 4)Bulk Foods here 0/1

up against: david 4, sunridge farms 2, gus's 1, planters 1

Gummy CandiesEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 39 SKUs (fleet median 25)Bulk Foods here 0/1

up against: haribo 12, albanese 9, blobs 2, king henry's 2, smartsweets 2

Coconut MorselsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 5 SKUs (fleet median 3)Bulk Foods here 0/1

up against: baker's 2, bob's red mill 2, let's do organic 1

Dried Black BeansEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 8 SKUs (fleet median 2)Bulk Foods here 0/1

up against: rancho gordo 2, 1,000 springs mill 1, eden foods 1, essential everyday 1, full circle 1

Dried FigsEnter

Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.

United Markets depth 3 SKUs (fleet median 2)Bulk Foods here 0/1

up against: amphora 1, delightfully turkish 1, made in nature 1

Dried BananasThin shelf

The store barely carries this category, so it is a hard sell.

United Markets depth 0 SKUs (fleet median 2)Bulk Foods here 0/1

Dried Coconut ChipsThin shelf

The store barely carries this category, so it is a hard sell.

United Markets depth 1 SKUs (fleet median 1.5)Bulk Foods here 0/1

up against: sunridge farms 1

BULK FOODS Chili Lemon Flavored Mangoes

$8.49at 1 grocer