Jovial at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Jovial is a family-owned grocery brand specializing in organic and gluten-free products, with a focus on ancient grains like einkorn wheat.
It’s already on the shelf here, with 8 SKUs across 7 categories. The growth is depth and breadth: 3 categories to widen and 11 new doors to enter, replicated across all 2 stores.
Lead with 100% Organic Gluten Free Brown Rice Elbows in Elbow Pasta.
Pacific Market stocks elbow pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is elbow pasta: Pacific Market stocks only 8 there, so Jovial 100% Organic Gluten Free Brown Rice Elbows stands out rather than blending in.
Pacific Market merchandises 21 of the 26 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin elbow pasta shelf as a point of difference.
The full runway · across 2 stores
Every category Jovial plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 1 of 3 SKUs. Room to widen the line.
What to bring to expand
Jovial’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
