Jovial at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Jovial is a family-owned grocery brand specializing in organic and gluten-free products, with a focus on ancient grains like einkorn wheat.
It’s already on the shelf here, with 25 SKUs across 17 categories. The growth is depth and breadth: 4 categories to widen and 8 new doors to enter.
Lead with Organic Grain Free Cassava Elbows in Elbow Pasta.
Sprouts Farmers Market stocks elbow pasta thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is elbow pasta: Sprouts Farmers Market stocks only 6 there, so Jovial Organic Grain Free Cassava Elbows stands out rather than blending in.
Sprouts Farmers Market merchandises 25 of the 26 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin elbow pasta shelf as a point of difference.
The full runway
Every category Jovial plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
On shelf here, but only 2 of 3 SKUs. Room to widen the line.
What to bring to expand
Jovial’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 25
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
