Organic Valley® at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Organic Valley®: Organic Valley is the largest farmer-owned organic cooperative in North America, specializing in a wide range of organic food products.
It’s already on the shelf here, with 35 SKUs across 20 categories. The growth is depth and breadth: 7 categories to widen and 11 new doors to enter, replicated across all 2 stores.
Lead with Organic Baby Swiss Cheese Slices in Swiss Cheese.
Berkeley Bowl stocks swiss cheese thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Berkeley Bowl carries meat jerky in real depth, 113 SKUs against a fleet median of 21, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is swiss cheese: Berkeley Bowl stocks only 4 there, so Organic Valley® Organic Baby Swiss Cheese Slices stands out rather than blending in. Lead with the swiss cheese, and position the meat jerky as a finishing or gift item.
Berkeley Bowl merchandises 33 of the 35 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
enters a thin swiss cheese shelf as a point of difference.
The full runway · across 2 stores
Every category Organic Valley® plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 6 of 7 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Organic Valley®’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 35
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
