Sierra Nevada Cheese Co. at Berkeley Bowl
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Sierra Nevada Cheese Co.: Sierra Nevada Cheese Company is an artisan dairy producer based in Willows, California, known for its handcrafted goat and cow dairy products.
It’s already on the shelf here, with 55 SKUs across 21 categories. The growth is depth and breadth: 9 categories to widen and 1 new door to enter, replicated across all 2 stores.
Lead with Sierra Nevada Cheese, Raw Monterey Jack in Monterey Jack.
Berkeley Bowl stocks monterey jack thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 3 other Bay Area grocers.
Berkeley Bowl carries sparkling water in real depth, 239 SKUs against a fleet median of 46.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is monterey jack: Berkeley Bowl stocks only 9 there, so Sierra Nevada Cheese, Raw Monterey Jack stands out rather than blending in. Lead with the monterey jack, and position the sparkling water as a finishing or gift item.
Berkeley Bowl merchandises 23 of the 23 categories the brand sells.
grass-fed, non-gmo, organic against the store's assortment lean.
brand excitement 45/100.
enters a thin monterey jack shelf as a point of difference.
The full runway · across 2 stores
Every category Sierra Nevada Cheese Co. plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 6 SKUs. Room to widen the line.
On shelf here, but only 4 of 6 SKUs. Room to widen the line.
How it prices
Where it would price in monterey jack. Each dot is a product on the shelf, by its cost per oz (hover for which). Sierra Nevada Cheese Co. (orange) sits well above the shelf.
What to bring to expand
Sierra Nevada Cheese Co.’s SKUs Berkeley Bowl doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf · showing 24 of 55
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →
