Sunridge Farms at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
SunRidge Farms is a family-owned manufacturer and distributor of certified organic and natural foods, established in 1982 and based in Royal Oaks, California.
It’s already on the shelf here, with 11 SKUs across 6 categories. The growth is depth and breadth: 6 categories to widen and 30 new doors to enter.
Lead with Organic Tamari Nuts & Seeds Mix in Mixed Nuts.
Sprouts Farmers Market stocks mixed nuts thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is mixed nuts: Sprouts Farmers Market stocks only 4 there, so SunRidge Farms Organic Tamari Nuts & Seeds Mix stands out rather than blending in.
Sprouts Farmers Market merchandises 45 of the 47 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 50/100.
enters a thin mixed nuts shelf as a point of difference.
The full runway
Every category Sunridge Farms plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 26 SKUs. Room to widen the line.
On shelf here, but only 3 of 4 SKUs. Room to widen the line.
What to bring to expand
Sunridge Farms’ SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
