De Cecco vs Rustichella D'abruzzo · Bay Area shelf head-to-head
De Cecco and Rustichella D'abruzzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De Cecco is in more Bay Area grocersRustichella D'abruzzo sits further up the premium end
De Cecco
Rustichella D'abruzzo
57
brand power
55
66
products
68
5
categories
7
24
subcategories
22
15
grocers
12
35.5¢
price per oz
73.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De Cecco▭ Rustichella D'abruzzo
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only De Cecco
only Rustichella D'abruzzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De Cecco · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: De Cecco · Rustichella D'abruzzo
