Field Day vs Cadia · Bay Area shelf head-to-head
Field Day and Cadia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Day is in more Bay Area grocersCadia fields the deeper lineupField Day sits further up the premium end
Field Day
Cadia
58
brand power
57
120
products
194
42
categories
54
12
grocers
10
40.6¢
price per oz
37.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Day▭ Cadia
Distribution · 30% of score50·42
carried in 12 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Day · Cadia
