Good & Gather vs Tillamook · Bay Area shelf head-to-head
Good & Gather and Tillamook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tillamook carries more Brand PowerTillamook is in more Bay Area grocersGood & Gather fields the deeper lineup
Good & Gather
Tillamook
52
brand power
67
493
products
127
71
categories
6
93
subcategories
21
2
grocers
20
$4.51
avg price
$8.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good & Gather▭ Tillamook
Distribution · 30% of score8·83
G
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tillamook
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good & Gather · 0
no exclusive doors — everywhere Good & Gather is, Tillamook is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good & Gather · Tillamook